my background in
research
IN ACADEMIA
timeline
methods
Examined metrics from tests that record brain activity (EEG)
Learned how to read and write public health case studies
Handled surveys among diabetic patients at the ADA
Conducted interviews with participants and transcribed recordings for UCI’s oral history archives
Wrote op-eds and research papers based on field work at
UCI Health
Researched and curated new and existing content UCI HR’s (Worklife & Wellness department) new website, because UCI was transitioning into new branding and websites campus-wide
CLIENT-BASED
PROJECT LEAD
My Role: Camp Director, Program Director, Web & Graphic Designer
Duration: 3 months for 4 years
Team: (2) advisors, (2) co-directors, (45) camp counselors, (5) executive board members
Challenge: Design a website for camp registration, improve camper and staff feedback
Research Methods:
• Interviewed prospective camp counselor applicants
• Performed secondary research on youth leadership development programs and camp survey questions
• Performed competitive research on camp programs, camp websites, and survey platforms
• Created feedback surveys for staffers and campers to review camp experience, online registration process, etc
Dance All You Can Studio
My Role: Web Designer, Graphic Designer
Duration: 6 months
Team: Studio owner, previous webmaster
Challenge: Design a new website that increased conversion rate
Research Methods:
Interviewed with studio owners to learn about their clients’ age, behaviors, motivations
Developed customer personas
Conducted generative research on what makes a ballroom dance studio marketable
Interviewed previous webmaster to examine past website analytics, conversion, and SEO behavior
Conducted A/B tests and learned how to create a marketing funnel, pipeline, and tracking pixel
more
Invitables
Website for wedding invitation design company
Performed competitive research to evaluate online invitation business platforms, created customer journey and user flows of red routes for online website and ordering process.
SAMS
Website for SaaS technology company
Analyzed websites of competitors in the POS and CRM software industry.
coming soon
Butik
Mobile and web app for AI/ML product discovery company
Fountain Valley Restaurant Association
Website for city of Fountain Valley’s restaurant businesses
Mobility 21
Website re-design for Southern California’s transportation advocacy coalition